for Morita Aluminum Industry, INC.
STOK laundry is a multi-purpose detachable washing line from wall-mounted hooks. It designed for using in tiny space such as hallway, bathroom where has dead space. It engineered for installing maximum angle of 60 degrees diagonally, so that it also allows you to use them at the corner where tend to become wasted spot. And hooks can be used as a general hook when main units are not in use. The soap-like shaped main units features the friendly, seamless design that are gentle on your hand.
German Design Award 2018 "Winner"
iF Design Award 2016
WHY & HOW
By the research for feedback of client's former product, it founded that clothes drying line requires more small, light, and efficient features in a tiny space.
Therefore, this product required to be designed as "palm size", "easy-to-use", "can be used at the corner", and "have another purpose when not-in-use".
The patent pending technology allows you to extend the line and lock at once by just one click. Moreover the rails was designed for hooks when main bodies are not in use. The soap-like shaped main units features the friendly, seamless design that are gentle on your hand.